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September 10 Open letter to a Social Bookmarking Service / Carta aberta a um serviço de Social BookmarkingVou omitir o nome do serviço de social bookmarking porque, na prática, o que digo abaixo serve para todos. Quem quiser saber qual é o destinatário, basta procurar no Google. / I will omit the service's name because everything I wrote below fits every nofollowed social bookmarking service on the web. If you want to know to which service I sent the e-mail, all you have to do is ask Google!
"Hi! Pardon me if I don't get the point but you contradict yourself. At the home-page, you say: "SERVICE NAME is a social bookmarking service that allows YOU to save YOUR favorite links online and access them from any computer, wherever YOU are. Organize YOUR bookmarks in folders and tag each bookmark with keywords. Access them quickly on YOUR own personalized bookmarks page. Share YOUR bookmarks with others or password protect them for YOUR own privacy." You repeat the words YOU and YOURS 7 times at the home-page. Then, you tell me that: "We are currently doing housekeeping of our bookmark database and removing accounts used by bookmark spammers, self-promoters, and others who do not comply with our Terms of use. During this time the self-registration will be disabled. Existing members are not affected and can use all features of Netvouz unrestricted. When finished (this is gonna take us a few weeks...) we will re-open the registration again." Come on. Are the bookmarks MINE (the user's) or YOURS? What is the the great deal about using a bookmark service for saving whatever link I like? Why don't you just live and let live, instead of playing Google Cops? Yes. I know you are doing this because you think Google is going to do this and that. Nonsense. Social bookmarking is not social news. Social News Services, like DIGG, require some community control to prevent spam but... Bookmarking??? The bookmarks belong to the user, as you say at your home-page, to allow ME to access MY bookmarks from any computer wherever I AM, to help me organize MY bookmarks in folders and access them quickly at MY personal bookmarks page, and so on. You won't see such a message in delicious, because they understand this and simply nofollow every bookmark added to the service. Also, I miss the point in most nofollowed bookmarking service, because it surely is NOT your problem if Google does not do their homework and improve their so easily spammed algorithm. Are you doing this just to help Matt Cutts earn an extra Christmas bonus while you do his work for him? Come on. And also, if everyone nofollows every link on the web, their so highly overrated "Page-Rank algo" will crash under its own weight. Now, tell me: if services like SERVICE NAME are not good for link popularity creation, what are they good for? Come on again, let's talk business: why should I want the whole world to see my bookmarks unless I had a perspective of gaining something in the process? Come on once again: this final "benefit" - "SERVICE NAME is a great way to discover new interesting web sites" - is completely false. When I want to find a great, new, interesting web site I go to Google or Yahoo, not to Delicious, Simpy, Netvous, Magnolia, Connectedy, Sincone, Buddymarks, A1-Webmarks, Bibsonomy, you name it. And I am not talking about "me" but about more than 90% of the web users. So, what's so good about a nofollowed SERVICE NAME that I can't find at Seachles, Yahoo Bookmarks, Spotback, LinkVault, Jamespot...? Anyway, I didn't write this e-mail because I am eager to join SERVICE NAME, but because I felt your contradiction was a slap in my face. Feel free to stay closed, nofollowed or whatever you like... And help Matt Cutts buy a Ferrari on New Years Eve. God bless you, April 21 Voltando após longo tempo de ausência...Levando adiante outros projetos, dentro e fora da blogosfera. Vou usar este espaço para registrar aqui minhas impressões sobre as mudanças promovidas pela internet em todos os mercados, especialmente o de trabalho. Para reflexões gerais e mais formais sobre marketing, usarei o http://introducao-ao-marketing.blogspot.com/, sobre SEO e Mídias Sociais, http://meusitenaprimeirapaginadogoogle.blogspot.com/ , para considerações sobre comunicação em sentido amplo, http://comunicacao-institucional.blogspot.com/ . Aqui, o espaço é para informalidade e livre pensamento. Espero que seja útil a você.
May 14 To all the people of Kyrgyzstan: thank you for your preference, we love you all!According to Alexa Ranks, my main website, ran by my wife Géssica Hellmann, is one of the world's most popular websites among Kyrgyzstan's internet users... We thank all of you people of Kyrgyzstan for your preference and, if any of you read this message, please don't hesitate to keep in touch! We love to love people who love us!  May 09 How to check your link popularity at MSN/Live SearchIt's been several weeks since the "link:URL" command stopped working at MSN/Live Search, which is a problem for those concerned about their site's link popularity - especially if you paid for a link-building campaign. I stumbled today with a possible solution for this problem that is worth a test. Just try the following syntax at the search field: URL -domain:URL This syntax seems to reveal every site that links to a URL, except the internal link-pages... Exactly what people use to refer to as "link popularity". I tried it with two websites I manage: www.ipra.org.br -domain:www.ipra.org.br www.gehspace.com -domain:www.gehspace.com The results achieved were consistent with my knowledge with the link-building campaign I promote for both sites and with the results I used to get with the old "link:URL" syntax. Hope it also works for your website! April 28 Why go Yahoo if it's only #2?This is old news, but it's great to know that Yahoo has gone green as well as PicSearch. As it is innevitable within internet's democratic environment, there were a few criticisms but, overall, the official announcement generated positive repercussion. One critic, though, made me stop to think about this issue from a marketing standpoint. He complained that Yahoo! was throwing money away while not fulfilling their promises in terms of return on investment. That's an interesting point, because Yahoo! can also eliminate their potential environmental damage by simply going broke and, therefore, stop consuming natural resources...  So, I've written the comment below on Yodel's, which is still waiting for moderation, after deeply thinking about my relation with Yahoo! In summary, I use a few of their services, but always as a second option, which reminded of Avis's classic advertising campaign, "We are only #2, so why go with us"? This lead me to the following line of thought: "That’s really good news! Congrats to Yahoo and PicSearch - a company I didn’t know to this day and has earned my preference in image search. But I understand the few criticisms above from your shareholders. Let me explain what it is, from a consumer (internet user) point-of-view. There’s something I’ve been wondering about for a while because I am really fed up with Google’s increasing arrogance and mess-ups. I’ve been studying, working with and teaching marketing for a while now - 21 years, to be precise. As so, I am always asking this “already old before I was born” question: “Yahoo! Search is only #2. So, why go with us? We…” (a) try harder? As for Internet - I use it since 1995 - I know why I first went with… Altavista - “I spend less time searching there than browsing Yahoo’s directory listings”. Google - “DEFINITELY gives me superior search results”. Skype - “DEFINITELY superior for voice and video communications”. Yahoo Messenger 8 - “Communicates with all those MSN messenger people without the inconveniences of every Microsoft product”. Firefox - “Offers the most flexible internet experience to date”. Opera (2nd browser) - “When aesthetics matters”. Multiply - “The network with brains”. Yahoo 360 (2nd network and blogging option) - “I meet many cool people there”. PicSearch - “Offer as good (or bad) image search as Google’s, but it is specialized and probably will get better with and, as a bonus, is a carbon neutral image search engine”. Since I spend lots of my time searching for image and text content, I’ve been using Yahoo Search as a “second opinion” search engine for about a year or so but… Why go with Yahoo Search? I still haven’t found a straight answer. Although Google’s SERPs are
getting increasingly spoiled by all those MFA websites, Yahoo
SERPs are not yet DEFINITELY superior to Google’s. I still spend less
time searching in Google than in Yahoo Search. This gap has not yet
been bridged… So, why go with Yahoo!, if it’s only #2?"What I am really asking myself is that if there actually is a place for a #2 in Search Market. From a consumer standpoint, a search engine is a means to reach an end. The faster you leave the Search Pages to go straight to the website you were originally looking for, the better you will evaluate the Search Engine. March 06 How to use video to reach webmarketing goals
In a previous post elsewhere, I've presented an example of intelligent use of flash animation for webmarketing purposes. Today, I've found another example which is amazing in its simplicity, this time with flash video. If you have a commercial website you surely could copy this ingenious idea: a short and fast-loading flash video in which a real salesman guides your visit throughout your online store! Pay attention to how cheap and effective is the video production. February 21 Does Google like Sex?
We at géh are always looking for partner-sites
that may offer useful content to web surfers. Sometimes, they exchange
links with us, other times, they don't. It doesn't matter. Our goal at
our "partner-sites" pages is to offer useful site links for web
surfers, not "page-rank building".
If users don't find what they want at my site, I want to be the site
that offers them a pathway out to what they were originally looking for. But, from times ro times, we get answers like these: "-----Mensagem original----- De: [mailto:service@...] Enviada em: domingo, 18 de fevereiro de 2007 06:32 Para: leh@gehspace.com Assunto: Re: Link exchange Sorry, it has sexual content so we can't link to you. Please do not hesitate to write with questions, or if I can be of further assistance. Thank you and best regards," Confusion reigns on the web when it relates to what "sexual content" is, so I answered the webmaster: "De: ---------------------- [mailto:leh@gehspace.com] Enviada em: domingo, 18 de fevereiro de 2007 10:12 Para: '----------------' Assunto: RES: Link exchange Hi, D.! Thank you for your feedback. Could you please point-out what you define as "sexual content" in my site? I can't guess, bacause the "Sexualidade" (Sexuality) section refers to "sexology studies", not to pornography. Currently, we are publishing a series on the works of psychanalist Wilhelm Reich and an strategic alliance with a non-profitable organization on behalf of fighting AIDS. "Poesias" mean "Poetry". "Amores" mean "Love Short Stories". "Arte" means "Art". "Galeria Géh" means "Géh's (Géssica Hellmann's nickname) Gallery". "Corporalidade" means "Corporality" or "Body Expression", if you prefer. It is devoted to Body Art, including fitness as a way of creating beauty. As for the nude paintings and artistic representations of human sexuality, they are everywhere around Vatican city, and also in the works of Picasso, Dali, and almost any art master you may think of. So, if you could define "sexual content" as far as my site is concerned, we would be glad to delete any "sinful content" that may prevent your site from linking to us. Also, if you just send the link information for your site (Title - URL - Description) we will be glad to add it to our linkpages and we will not ask you to reciprocate, if that is what concerns you. Generosity often pays well in the long-range. :-) We wish the best for you and your loved ones, Thank you again for your kind feedback," I think it's ok to refuse a link to a site that displeases you - I myself did it many times. But it seems that, these days, we are living under some kind of collective paranoia concerning any website that contains the preffix "sex" in its title or contents, turning many good people into self-nominated censors. Sad but true. The saddest side of this story is D's final argument to deny the exchange: "we can't link back to you because Google does not like sites with words which have anything to do with sex. If its AIDS or erotic images or whatever, we just don't want to take the risk". Google doesn't like sex? How come the guys below were born in the first place?    Do these guys look like sons of robot-spiders? They look pretty human to me... Unleashing the informative powers of Flash AnimationsIt is rare to see in the web good examplos of intelligent use of Flash,
to which I like to refer to as a powerful solution in search of a problem. About 99,9% of the flash animations we see around are plain programming skills boasting. You see it once, say "oh, how cute!" and never again returns to the site. If you do return, you immediately click on skip intro. Animation without information makes anyone sick after a few repetitions. The challenge is to create an informative, memorable, attention capturing flash animation which makes the user feel like coming back to your site, agreggating value to your brand and expressing your targeted meanings. This webdesign firm asks before anything:: what's your mood? If you feel factual, you will get a factual page. If you feel creative, that's where you will witness Flash's full value-creating, informative and enchanting power! The page loads fast and you will find a pleasant surprise in every corner. A must visit. Meus outros sites, sites de amigos e recursos interessantes.
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